Saturday, June 22, 2013

Estee Lauder New Concept Counter

I'm pretty sure all of you already familiar with this brand, Estee Lauder. When the first time I heard about Estee Lauder, what comes to my mind is "ahh..this is the luxury brand for high-class mommy / aunty" lol.. and I guess I'm not the only one that think like that, right? Apparently, the company also notice this condition. That's why recently Estee Lauder launch their new look. Estee Lauder want to change people's opinion about "old woman's product" into "every woman's products". This is suitable with their phylosophy that:

"Every woman can be beautiful"

Last saturday, I was invited by Estee Lauder to join the re-opening of their new counter at Tunjungan Plaza, Surabaya. I was in a rush to the event because I still work until 12 p.m and the invitation is at 1 p.m. So, I only have a short time to prepare myself and to go to the location. Okay enough of my un-related talk :p. Let's skip to the event~

Estee Lauder new counter has an open concept. They want customers to see all their products and not hesitate to ask about the product's information. So, they have some bar named after their product's range (like: skincare bar, perfume bar, makeup bar, etc). For skincare bar they also installed a mini TV that shows a video about their best seller product.

Aside for their new look, Estee Lauder also launch a new product called Advanced Night Repair Eye Serum. I'm sure many of you already know about Estee Lauder's famous product called Advanced Night Repair. Well, this new product is under the same varian with the famous advanced night repair. The eye serum claims to have a light texture, absorb quickly and can be use alone or you can use eye cream after that. 

Overall~ I think their new concept is very good. The counter is more cozy, open and looks more friendly to customers~

Now into the pictures~ 

The launching of the new concept of Estee Lauder counter

The skin care bars and also Estee Lauder's products

The make up bar~

They offer a free make over for at that time. Caroline, Shelvi and also me, got chance to do the make over~ yay~

also there is free skin consultation. You can discuss about your skin problem, and they will suggest the right products for you~

Free snacks and drinks :D

Group Pict (Me, Lina, Caroline, Yennyca, Ce Josephine)
Yennyca also there even though she didn't invited. She happened to visit TP with her BF and then she joined us too during into the event. and shelvi isn't there because she was late. We took another group pictures with Shelvi, but I don't have one, so I will update the post once I get the picture from the others :)

The goody bag~

Estee Lauder has a very great deal for their customers. They offer free products with minimum purchase and also free cosmetic pouch too~ make sure you check out the deal and grab some of their products or if just want to see their lovely new counter, you can visit Estee Lauder's counter with the new concept at Sogo, Tunjungan Plaza 4, Surabaya.

Thank you Estee Lauder (and Ce Carnellin) for the invitation~ *and the goody bag also* :D


  1. can't wait to read ur review about what's inside estee lauder goodie bag :)
    I never tried estee lauder before, he he

    1. hi thanks for your comment~ I will update you with the review later~ <3

  2. Yaa di dalam goody bag ada apa aja cee ^__^
    Review it please <3

    1. lol lupa foto dalemnya.. dapet eyeshadow sama facial wash~ nanti bakalan direview kok :)


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